TikTok is introducing a fresh option that allows them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service announced that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global release. This development aligns with a increase in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is considered “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including digital art to science explainers, and we aim to give people the power to see more or less of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its app labeled as AI-generated. Collectively, in excess of 100 mn videos are added to the platform every day, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI-generated videos they see by using the “manage topic” setting in the app and selecting AI-made media. Additional categories that are already be adjusted under the filter include politics, fashion, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require users to label convincing artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable AI video that is not labeled can be deleted under its terms of service.
Furthermore, the platform will from now on add an AI-generated watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is designed to stop users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a two million dollar AI literacy fund for professionals and institutions to produce learning resources about using AI responsibly. This program will assist non-profit groups specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, amid discussion over intentions to lay off numerous content moderators in the United Kingdom. It is set to reduce 439 jobs in its trust and safety division in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by removing the most graphic content prior to it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
